Content Design and Page Optimization
SEO and website design
Great website design is very important for all business people to get success on the Google search engine. Have to make sure your site navigation is search engine friendly. We should use the content that the search engine spider can able to readable. Make content with friendly URLs for search engines. We should give the heading tag properly so that the user will able the understand what the content is about. Search engine optimization is important for all online business people. Your website is the center of digital marketing, but none of them are not realizing that search engine optimization needs to built into the web design process.
There are many common problems with content that can not found or not able to understand by the search engine. For example, content that cannot be found or Content only available via website search.
Content design tools
There are many free tools that were present in the Google search engine like image creation tools, video creation tools, animation tools, infographic tools, screen capture tools, etc., that help to design our content and we can make the audience more attractive.
Content design strategy
Content strategy focuses on the creation, planning, delivery, and governance of content. That will not only include words that will also include multimedia and images are used.
Types of SEO
On-Page SEO and Off-Page SEO are types. It includes keyword research, content creation, and keyword optimization.
What is on-page optimization
SEO stands for Search Engine Optimization. SEO increases the quantity and quality of the traffic to your website through the organic search result. On-Page SEO is an individual web page in order to rank higher. That will help to increase the traffic in the search engine. On-page SEO includes meta tags, description, title tags, alt tags image optimization, etc.,
What is off-page optimization
Off-Page SEO is doing activities outside of our websites. Off-Page which is used to increase the Rank of our website and Increase the Page Rank. Performing promotions on Facebook, Twitter, Social bookmarking, YouTube these activities are called Off-Page SEO. Off-page SEO won’t Promote on Websites. While Comparing On-Page SEO and Off-Page SEO, the important search engine optimization is Off-Page SEO because it comes lifelong to our website. There are many methods in Off-Page SEO like Link building, Social media, Social bookmarking, Articles submission, etc.
On-page optimization techniques
- Publishing high-quality content on the website
- Optimize page title and meta description
- Heading and formatting
- Add images and multimedia content
- URL optimization
- Should give more internal links
- Should give external links
Off-page optimization techniques
- Sharing on Social media
- Forum submission
- Directory submission
- Article submission
- Influence outreach
- Creating sharable content
Design your URL friendly
A friendly URL is a web address that should give easy to read that describes the content webpage. A friendly URL has two ways. One is helpful to visitors to remember the web address. And then the other one is to help describe the page to search engines. Make your URL into friendly, if your URL is not searched friendly it will hard to crawl. The best URL help to describe your content on the website.
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